Dancefloor Architect //// Design Direction //// Entertainment Environments
"Every project starts from the same question: what do we want the user to feel and how can we connect with them emotionally. It's about understanding the audience's perspective and then building the experience around that."
"I provide an understanding from inside the culture and from an architectural standpoint. I've stood behind the decks in front of a crowd, built stages in the mud at festivals, and learned the Ibiza club world from the inside. The user's perspective can't be taught secondhand, and it's the difference between a space that looks right and one that feels right."